Mobile Marketing

Mobile Marketing

Ursula Cauffiel and Chris Comer

Definition:

Brand and or content communication directed to a mass audience, target group, or individual that is meant to create value or an action/response using a mobile phone.

-The future of Mass Marketing. 

Why? Ask yourself these questions: 

1) What are the few things you have before you leave the house?

2) When you hear of a new product or service, what is the first thing you use to research it? 

Mobile marketing appeals to our rapidly growing convenience culture in which instant information is the standard.

-Newest way of marketing, some marketing firms just do mobile marketing as a concentration.

http://www.youtube.com/watch?v=tqAUOTJA_uE

Power Marketing-Mobile Marketing Company Advertising

Different Types of Mobile Marketing

1. SMS initiated: Marketing through a text message with permission by the phone user to offer more information or promotions about a service/product

-6 billion text messages are sent per day.

-36% of people respond to SMS advertisements while only 11% respond to ads on mobile apps.

-In this case, more annoying is more effective.

2. Apps: Advertising a product/service during an app (news apps, games, etc)

App Marketing Example

During a sports game app, the ESPN App is being advertised between turns.

3. Mobile Web Marketing: Used during Internet usage on a Smartphone through advertising that offers a product/service.

·   -   Largely used as app recognition for services or websites that you already use.

4. QR Codes: Physically scanned codes that offer more information about a service/product being offered through a Smartphone. 

QR Code example

QR Code on a bottle of wine. Upon scanning it sends information about the vineyard it is from and production information to a Smartphone.

3 External Sites

News related to mobile marketing:

http://www.mobilemarketer.com/

Example of a mobile marketing company:

http://www.yeez.com/

3 Mobile Marketing Musts for a Small Business Owner:

http://www.mirnabard.com/2011/06/3-mobile-marketing-musts-for-the-small-business-owner/

4 Questions

1.     Which type of mobile marketing do you think is the most effective?

2.     Name a time when you learned more about a product through mobile marketing.

3.     What differentiates effective mobile marketing from annoying mobile marketing?

4.     How can small businesses utilize mobile marketing? Name a time a small business has successfully used mobile marketing.