Did you know its said that consumers receive over 3,500 advertisements in a day in one way or another? This is why Street Marketing is key, especially for Small Businesses.
What is Street Marketing?
Street Marketing is a tactic to engage customers in a public setting in an unconventional way to promote a product or event. Its about direct contact and grasping immediate attention from the pedestrians in a space such as a shopping center, the sidewalk, or a plaza. It doesn't always have to necessarily be human to human contact, but at least something that catches the consumers eye right away.
What's the ultimate purpose?
The main purpose is to come up with creative and original activities that are exclusively designed for the purpose of attracting customers in a street marketing environment. A result is generally an emotional response from the suspect who will walk over and engage in the face to face marketing technique or artistic message you have reeled them into—sometimes with them not even realizing. Face to Face is the key part to the strategy as opposed to email and TV that isn't as personal.
A highlight to street marketing, especially for smaller companies, is that it can be cheap as long as you know how to properly use resources at hand. The message being delivered also has to be memorable and the offer has to be right. There can be no mistakes because people are more likely to remember a flaw than a perfectly executed street marketing campaign.
A highlight to street marketing, especially for smaller companies, is that it can be cheap as long as you know how to properly use resources at hand. The message being delivered also has to be memorable and the offer has to be right. There can be no mistakes because people are more likely to remember a flaw than a perfectly executed street marketing campaign.
Popular Environments for Street Marketing:
| Restaurants | Golfing |
| Auto Services | Video Rental |
| Sport Events | Dry Cleaning |
| Children's Recreation Centers | Movie Theatre |
| Fast Good Restaurant | Car Wash |
| Hair or Nail Salon | Liquid Cleaners |
“Street Team”
The Street Team model was originally developed by urban record labels, and has now become a term in marketing used to describe a group of people who “hit the street” promoting these events or products. These street teams are promotional tools as they have become widely popular and promotional for entertainment companies, record labels, the tech industry, and new media companies.
Primary Example: Alt Terrain
Alt Terrain helps agencies bring street team marketing idea to life with their energy and creativity. They come up with ideas for companies to advertise and build a customer base. They create nontraditional media and marketing resources dedicated to the needs of the cause.
Examples:
Fast forward to 30th minute: http://www.youtube.com/watch?v=Y62Q8fXxJJU
Not as much for a certain message/promotion, but Julian Beever gets hired to do this striking street art in chalk on the sidewalks: http://www.joevautour.com/funandgames/inbox/chalk.html
Not as much for a certain message/promotion, but Julian Beever gets hired to do this striking street art in chalk on the sidewalks: http://www.joevautour.com/funandgames/inbox/chalk.html
Resources:
Questions:
1. What are personal examples of street marketing you have been apart of or reeled into?
2. Whats the most recent street marketing campaign you have been exposed to?
3. Do you prefer face to face interaction over email or TV?
4. What strengths do you personally have that could be applied to street marketing?
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