So what is Search Engine Marketing?
DEF: Search engine marketing/optimization is a process of promoting your website in the right ways to gain visibility in search engine results.
It includes two types of listings:
PPC ( Pay-Per-Click) - When you pay, you're listed automatically.
SEO (Search Engine Optimization) - You do it properly, but it's a lot more work.Example:
All businesses do this. Whether they know it or not. People who understand and use this to their advantage are those who start to work their way up in rankings.
Companies always need to be aware of their online presence.
This is a recipe that search engines use for website rankings that businesses/bloggers should keep in mind:
1. Words Matter- words used in your posts
2. Titles Matter- title of your posts
3. Links matter- credible, valuable links used in your posts
4. Words in Links- helps classify what your website relates to
5. Reputation- consistently providing new, accurate information in your posts.
The better your reputation, the better your ranking will be.
This works well for entrepreneurs/small businesses because this is something you don't have to pay for necessarily but can easily help you gain awareness if you do it correctly.
There are companies that specialize in SEM. They are paid to improve businesses status and awareness on the web.
Google SEO Starter Guide
Questions:
1. Can you name any companies that use SEO heavily?
2. Do you think that PPC ads hinder a companies image?
3. Does anyone personally have a website or blog? If so, do you consider SEM at all when posting?
4. Overall, do you think this is an efficient way of marketing? Or would you chose other marketing techniques instead?
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